The Coca-Cola Company Established in 1886, The Coca-Cola Company operates in more than 200 countries and markets nearly 500 brands and
3,000 beverage products. These products include sparkling and still beverages, such as waters, juices and juice drinks, teas, coffees, sports drinks and energy drinks. We have four of the world’s top fi ve nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Sprite and Fanta.

The Coca-Cola System

We are a global business that operates on a local scale in every community where we do business. We are able to create global reach with local focus because of the strength of the Coca-Cola system, which comprises our Company and our bottling partners—more than 300 worldwide. Our Company manufactures and sells concentrates, beverage bases and syrups to bottling operations; owns the brands; and is responsible for consumer brand marketing initiatives. Our bottling partners manufacture, package, merchandise and distribute the fi nal branded beverages to our customers and vending partners, who then sell our products to consumers. All bottling partners work closely with customers—grocery stores, restaurants, street vendors, convenience stores,movie theaters and amusement parks, among many others— to execute localized strategies developed in partnership with our Company. Customers then sell our products to
consumers at a rate of nearly 1.6 billion servings a day. The Coca-Cola system is not a single entity from a legal or managerial perspective, and the Company does not own or control most of our bottling partners. In 2008, approximately 78 percent of our worldwide unit case volume was produced and distributed by bottling partners in which our Company had no ownership interest or a noncontrolling equity interest.In January 2006, we brought together our Company-owned bottling operations to form the Bottling Investments operating group, now the second-largest bottler in the Coca-Cola system in terms of unit case volume.